Marketing Coordinator Opportunity

We are seeking a Marketing Coordinator to join a growing technology company in the financial services sector. This role reports directly to the Sales and Marketing Manager and plays a key part in the Sales and Marketing Team, helping to shape and execute brand marketing strategies, sales enablement activities, content development, and integrated marketing campaigns.

This position offers the opportunity to work in a dynamic, collaborative environment, directly supporting business growth while contributing to a high-performance culture.

Key Responsibilities

• Collaborate with leadership to define annual marketing strategies and execution plans.
• Conduct market and customer research to gain insights on buyer needs and decision-making processes.
• Support product positioning, messaging, and value propositions to ensure campaigns resonate with target audiences.
• Plan and coordinate company involvement in industry events, trade shows, and semi-annual partner forums.
• Manage public relations, news releases, and marketing communications.
• Plan, execute, and monitor digital marketing campaigns, newsletters, and social media activity.
• Manage social media channels, including content calendars, posting, and performance tracking.
• Leverage AI tools to support content development, keyword targeting, and digital campaign optimization.
• Oversee website content and updates within the CMS.
• Partner with internal stakeholders and creative resources to produce brand and product marketing assets.
• Coordinate client-partner communications, lead tracking, and satisfaction surveys.
• Manage relationships with strategic marketing, media, and promotional partners.
• Monitor and measure marketing performance through analytics tools (Google AdWords, LinkedIn, Google Analytics, etc.).
• Provide occasional after-hours or weekend support for marketing initiatives, events, and social media monitoring.

Success Criteria

Critical Skills and Experience

• 2–5 years of B2B marketing experience, preferably in financial services.
• Strong analytical, problem-solving, and decision-making skills.
• Hands-on expertise with social media platforms (LinkedIn, Instagram, Twitter, etc.).
• Practical knowledge of Google AdWords, Google Analytics, and digital marketing tools.
• Excellent written and verbal communication skills, including experience writing and editing marketing content.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Energetic, enthusiastic, and positive attitude.

Valuable Assets

• Experience with CRM platforms for sales and lead administration.
• Event planning and tradeshow coordination experience.
• Exposure to customer relationship management, lending, or enterprise content management systems.
• Experience with Adobe Creative Cloud (Photoshop, Illustrator, etc.) and design tools.

Why Join

• Work with a company at the forefront of financial technology, delivering innovative solutions to regulated institutions.
• Be part of an energetic and collaborative team environment with a clear focus on growth and customer success.
• Competitive compensation package including salary, benefits, performance bonus, profit sharing, and retirement matching contributions.
• Career progression opportunity based on performance.
• Leadership that is approachable, supportive, and committed to professional development.
• Hybrid work model with in-office (3x/week in office – Monday and Friday WFH) collaboration and occasional travel (<10%) for industry events.