About the Job

Marketing Manager

Salary: From $75K base, flexible for the right candidate

Reports To: Chief Executive Officer (CEO)

Company Overview

This organization is a trusted provider of compliant, ethical, and results-driven debt recovery and financial services. It supports banks, lenders, utilities, and financial institutions through scalable BPO-enabled recovery and managed services, operating within highly regulated financial environments.

Role Overview

The Marketing Manager role is a newly created position designed to support business growth, brand awareness, and inbound lead generation. This is a hands-on role that blends brand building with performance-driven marketing initiatives.

The successful candidate will be responsible for driving marketing initiatives across email, digital, website, social media, and RFP support, while working closely with leadership and sales to strengthen market presence and support revenue growth.

This role is ideal for a marketer who can operate both strategically and tactically in a regulated, professional services environment.

Key Responsibilities

Marketing Strategy and Execution

• Build and execute marketing initiatives to support business growth and brand awareness
• Develop a balanced marketing approach across brand positioning and inbound lead generation
• Translate business objectives into practical, measurable marketing programs
• Partner closely with leadership and sales to align messaging and priorities

Email Marketing and Inbound Growth

• Own email marketing strategy, including campaign creation, segmentation, and performance tracking
• Support inbound lead generation efforts tied to sales growth
• Optimize messaging and cadence to support longer enterprise buying cycles

Brand, Digital, and Online Presence

• Own brand consistency across all marketing channels
• Manage and update the company website, ensuring professional positioning and clear messaging
• Oversee social media presence and content across relevant platforms
• Ensure marketing materials reflect a credible, compliant, and enterprise-ready brand

RFP and Proposal Support

• Support RFPs, tenders, and proposal responses with strong marketing and messaging input
• Assist with structuring content, visuals, and value propositions for enterprise opportunities
• Work closely with leadership to ensure submissions align with compliance and governance expectations

Collaboration and Team Support

• Work alongside a small existing marketing support resource
• Collaborate cross-functionally with sales, leadership, and operations
• Support internal stakeholders with marketing materials and campaign execution

Performance Tracking and Optimization

• Track and report on campaign performance, inbound activity, and engagement metrics
• Continuously refine campaigns based on results and business needs

Qualifications and Experience

• Experience in marketing within professional services, financial services, BPO, or regulated industries
• Strong background in email marketing and inbound lead generation
• Experience managing websites, digital content, and social media
• Exposure to supporting RFPs, proposals, or enterprise sales processes
• Comfortable operating in a newly created, evolving role

Skills and Competencies

• Hands-on, execution-focused marketing mindset
• Strong written communication and messaging skills
• Ability to balance brand building with performance-driven marketing
• Organized, proactive, and comfortable working with senior leadership
• Commercial awareness and understanding of how marketing supports sales

What We Offer

• Competitive base salary with flexibility based on experience
• Opportunity to build and shape a new marketing function
• High-visibility role with direct exposure to executive leadership
• Collaborative, professional, and growth-oriented environment

Success in this role will be measured by inbound lead growth, email campaign performance, brand visibility, and RFP support effectiveness.

How to Apply

Interested candidates should reach out directly via email with their CV and a short summary of relevant marketing experience.

Contact: aciobanu@greystonepartners.co