Business Development Representative (BDR)

Reports to: Chief Revenue and Marketing Officer

Works closely with: Senior Account Executive, Sales Operations Analyst

ASAPP Financial Technology Inc. is hiring a Business Development Representative

(BDR) to support our growing go-to-market team as we expand across Canada and into the

U.S. financial services space. Reporting directly to the Chief Revenue and Marketing

Officer, this role is an essential part of our client acquisition strategy and is ideal for

someone who thrives in an outbound, research-driven sales development environment.

This role will focus on identifying and qualifying new opportunities within regulated financial

institutions—particularly credit unions—and setting the stage for high-value enterprise sales

conversations.

Your Role

Outbound Lead Generation

● Research and identify prospective clients that align with ASAPP’s ideal customer

profile (primarily credit unions and community banks with $300M–$2B in assets).

● Conduct targeted outbound outreach via email, LinkedIn, and cold calls to key

decision-makers.

● Personalize messaging based on institutional goals, market data, and product fit.

Lead Qualification & Handoff

● Qualify inbound leads and transition high-potential opportunities to the Senior

Account Executive or leadership team.

● Maintain high activity levels and follow-up cadences to maximize engagement.

● Schedule and confirm discovery calls and platform demo meetings.

Sales Enablement & CRM Discipline

● Keep CRM data accurate and up-to-date, logging all outreach, engagement, and lead

disposition.

● Work closely with the Sales Operations Analyst to monitor performance metrics and

support pipeline hygiene.

● Collaborate with the marketing team on outbound campaigns and follow-up

strategies post-conference or webinar.

Industry Knowledge & Cultural Fit

● Develop deep knowledge of ASAPP’s product offerings and competitive positioning.

● Represent ASAPP’s values—Integrity, Fairness, Passion—in all internal and external

interactions.

● Participate in internal team meetings, enablement sessions, and company events.

Success Criteria

Critical

● 1–3 years of experience in B2B business development, lead generation, or outbound

prospecting (preferably in SaaS or fintech).

● Outstanding written and verbal communication skills.

● Strong research skills and the ability to personalize outreach at scale.

● Highly organized, detail-oriented, and comfortable using CRM tools (e.g., HubSpot or

Salesforce).

● Based in Canada, with availability for occasional in-person team meetings or event

support.

Valuable

● Knowledge of credit unions, community banks, or regulated financial institutions.

● Experience supporting enterprise sales cycles.

● Familiarity with LinkedIn Sales Navigator or similar prospecting platforms.

● Demonstrated interest in fintech or digital transformation technologies.